What this record means
The record shows that “SHAKE IT UP” is a pending service mark owned by Bria Suggs, an individual, and is currently awaiting examination on the Principal Register. The mark covers restaurant and hotel services, specifically ice cream parlors, ice cream shop services, restaurant services, restaurant services featuring milkshakes, mobile restaurant services, and providing food and drink via a mobile truck, with first use in April 2019. A similar name used in any of those food‑service contexts would raise the closest record‑based concern. The record does not give control over every use of the wording, only over the goods and services listed. The prosecution history shows the application was entered in September 2023 and that an attorney was withdrawn in August 2025; no opposition or enforcement actions appear. The latest status event is the pending examination date of October 10, 2023. For someone considering a similar name, the risk is that use in the same or closely related food‑service areas could conflict with this pending mark.
Informational only - not legal advice.