SERENADE

What this record means

The record shows that SERENADE is a live, Principal Register service mark owned by Starwood Hotels & Resorts Worldwide, LLC, and it was officially registered on Feb 3 2026. The registration covers class 043 services – specifically catering, cocktail lounge, restaurant and bar operations (including carry‑out, café, reservation and hotel restaurant services). A later‑filed use amendment confirms those same hospitality‑focused offerings, so a similar name used for anything in that sector would create the closest record‑based concern, while uses outside of restaurant or hotel services fall farther from the listed scope. The record does not give the owner control over every possible use of the word “SERENADE.” The most recent meaningful event is the notice of registration confirmation emailed on Feb 3 2026, which also set the current status date. No oppositions, cancellations or court actions appear in the supplied history. I’d treat this as a meaningful concern if you plan a hospitality‑related brand with a similar name.