THE SOUL OF BRAND

What this record means

The record shows that “THE SOUL OF BRAND” is a live, registered service mark owned by Oyl + Water, Inc., a corporation organized in Florida. The mark is on the Principal Register and covers the provision of on‑line newsletters in the field of marketing, branding, social media, brand messaging, brand strategy, brand positioning and value propositions for brands, class 041. A similar name would raise the closest concern if used for comparable online marketing or branding newsletters, because that is the exact scope shown. This registration does not give control over every use of the wording in unrelated contexts. The prosecution history indicates the mark was approved for publication, published for opposition, and then registered on December 17, 2024, with no opposition or cancellation events recorded. The latest significant event is the registration date, and no enforcement activity appears in the supplied history. For someone considering a similar name, the record suggests a meaningful risk if the new use falls within the same online marketing and branding newsletter services.