UNDER THE YELLOW UMBRELLA

What this record means

The record shows a live, Principal Register registration for “UNDER THE YELLOW UMBRELLA” owned by Under The Yellow Umbrella, LLC, a Missouri limited‑liability company, and it was officially registered on Jan 20 2026. The protection is limited to class 035 services described as “Retail consignment stores featuring craft items, made by small business,” so a similar name used in advertising, business consulting, or any retail‑consignment context for handmade crafts would be the closest area of concern. The record does not give the owner control over every possible use of the phrase in unrelated fields. The most recent status event is the registration confirmation on Jan 20 2026, and the supplied history shows no oppositions, cancellations, or other enforcement activity. I'd treat this as a meaningful concern if you plan a comparable brand in the same retail‑consignment craft niche.