DISNEY+ PERKS
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that “DISNEY+ PERKS” is a live, registered service mark owned by Disney Enterprises, Inc. It is registered on the Principal Register and covers the provision of business administration of consumer loyalty programs, incentive reward programs, and related services for general consumer merchandise and entertainment services. A similar name would raise the closest concern in the same area of loyalty and incentive programs. The record does not give Disney control over every use of the words “Disney” or “Perks” in unrelated contexts. The prosecution history shows a straightforward path to registration with no opposition or cancellation events, and the most recent status update is the registration date of November 4, 2025. No enforcement activity appears in the supplied history. If you are considering a similar name for a loyalty or reward program, this record suggests a meaningful risk of conflict.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S) |
| Filing basis | Use in Commerce (§1(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Apr 17, 2024 |
| Published for opposition | Oct 22, 2024 |
| Notice of Allowance | Dec 03, 2024 |
| Registered (Principal) | Nov 04, 2025 |
| Status date | Nov 04, 2025 |
Goods & services
Business administration of consumer loyalty programs; providing incentive reward programs to enable participants to obtain discounts for general consumer merchandise and entertainment services; arranging and conducting incentive reward programs to promote the sale of general consumer merchandise and entertainment services
Owner & representation
| Owner | Disney Enterprises, Inc. |
| Address | 500 South Buena Vista Street, IP Department - Trademark Group, Burbank, CALIFORNIA UNITED STATES 91521 |
| Entity | CORPORATION - organized in DELAWARE |
| Attorney of record | Naomi E. Abraham |
| Correspondent | Naomi E. Abraham |
| Attorney email | t********@*****.com |
| Correspondent email | t********@*****.com |
| Correspondent phone | 8********0 |
| Correspondent address | Burbank, CALIFORNIA |