PUT IT ON. WEAR IT OUT.

What this record means

The record shows that “PUT IT ON. WEAR IT OUT.” is a live, registered mark on the Principal Register, owned by Wear Love LLC, a Massachusetts limited liability company. The mark protects clothing items such as t‑shirts, hoodies, sweatshirts, tank tops, scarves, and dresses, as well as online retail and wholesale store services that feature clothing. A similar name used for those same kinds of apparel or related e‑commerce services would raise the closest concern. The record does not give the owner control over every use of the wording, only within the specified goods and services. The prosecution history indicates a standard examination path with a notice of allowance and a statement of use, culminating in registration on November 18, 2025. No oppositions, cancellations, or other enforcement actions appear in the supplied history. For someone considering a similar name, the mark’s active status and specific apparel scope suggest a meaningful risk of infringement if used in the same classes.