What this record means
The record shows that “MAKE ME OVER BEAUTY TRUCK” is a live, registered service mark owned by Make Me Over Beauty Truck, a New York limited liability company. The mark protects services in class 044, specifically beauty salon services, skin‑care salon services, semi‑permanent and permanent makeup, online and in‑person makeup consultation, mobile make‑up application, and related make‑up artist services. A similar name would raise the closest concern for any business offering these same or closely related beauty and makeup services, especially if the name is used in a mobile or salon context. The record does not give control over every use of the words “beauty truck” or “make‑up” in unrelated fields. The prosecution history shows the mark was approved for publication, published for opposition, and then registered on the Principal Register, with no indication of a Supplemental Register. The most recent event is the registration confirmation on January 13, 2026, and no enforcement actions appear in the supplied history. For someone considering a similar name, the record suggests a meaningful risk of conflict in the beauty and makeup service market.
Informational only - not legal advice.Goods & services
Cl. 044Medical & Beauty Services
ACTIVE Beauty salon services; Skin care salon services; Semi-permanent makeup services; Make-up consultation services provided on-line or in-person; Providing on-site beauty services, namely, hair styling and make-up application services; Consultation services in the field of make-up, namely, on-line makeup consultation services and in-person makeup consultation and application services; Permanent makeup services; Make-up application services; Mobile make-up application services; On-line make-up consultation services; Services of a make-up artist
First use: Feb 06, 2023
Use in commerce: Apr 01, 2023
