HEINEKEN THE WORLD’S PIONEERING BEER COMPANY
Pending · Under Examination LIVE/APPLICATION/Under Examination
What this record means
The record shows that the mark “HEINEKEN THE WORLD’S PIONEERING BEER COMPANY” is currently pending on the Principal Register, owned by Heineken Brouwerijen B.V., a Dutch company. The application covers light beverages such as beers, low‑alcohol and non‑alcoholic beers, and related hop extracts, as well as a broad range of business‑management and advertising services. A similar name would raise the closest concern in the beer and beverage area, and to a lesser extent in business‑consultancy services. This record does not give the owner control over every use of the wording; it only reflects the goods and services listed. The prosecution history shows a standard examination sequence, with an extension granted in March 2026 and a Notice of Allowance issued in January 2026. No enforcement actions appear in the supplied history. For someone considering a similar name, the pending status and the specific beverage classes suggest a meaningful risk of conflict in that market.
Informational only - not legal advice.Mark Trademark, Service Mark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | A first request for extension of time to file a Statement of Use has been granted. |
Key dates
| Application filed | May 27, 2025 |
| Published for opposition | Nov 18, 2025 |
| Notice of Allowance | Jan 13, 2026 |
| Status date | Mar 17, 2026 |
Goods & services
Beers; Low-alcohol beer; Non-alcoholic beers; Extracts of hops for making beer; Non-alcoholic beer-flavoured beverages
Business management analysis and business consultancy; assistance with business management and business administrative services; advertising services; business management and consultancy services; compilation of information into searchable computer databases available via a global computer network; business management and organization consultancy; consultancy relating to business management and organization; business administrative services; commercial business management; commercial management; providing business information via the Internet; providing business management assistance; planning, organizing and conducting trade fairs, exhibitions and expositions for commercial or advertising purposes; organization of trade fairs for advertising purposes; provision of operational business assistance to enterprises; systematization of data into computer databases
Owner & representation
| Owner | Heineken Brouwerijen B.V. |
| Address | Tweede Weteringplantsoen 21, AMSTERDAM NETHERLANDS 1017 ZD |
| Entity | BESLOTEN VENNOOTSCHAP (B.V.) - organized in NETHERLANDS |
| Attorney of record | Carole Klinger |
| Correspondent | Carole Klinger |
| Attorney email | k********@*****.com |
| Correspondent email | k********@*****.com |
| Correspondent phone | 1********0 |
| Correspondent address | New York, NEW |