BE OBSESSED!

What this record means

The record shows that “BE OBSESSED!” is a live, registered service mark on the Principal Register owned by Cult Fitness, LLC, a Nevada limited liability company. The mark protects services in class 041, specifically fitness and exercise facilities, personal fitness training, physical fitness instruction, bodybuilding competition pose training, and related consultancy. A similar name used for comparable fitness or bodybuilding services would raise the closest concern, while use in unrelated industries would be farther from the scope shown. The record does not grant control over every use of the wording. The prosecution history indicates a straightforward registration with no descriptiveness refusal; the mark entered the Principal Register after publication. The latest event is the registration confirmation on January 20, 2026, and no enforcement actions appear in the supplied history. If you’re thinking of a similar name for fitness or bodybuilding services, this record suggests a meaningful risk of conflict.