PURPLE
Pending · Under Examination LIVE/APPLICATION/Under Examination
What this record means
The record shows a live, pending application for the mark PURPLE owned by Purple Innovation, LLC, a Delaware limited‑liability company, and it is being examined on the Principal Register. The goods listed are limited to class 012 items such as fitted automotive seat covers, steering‑wheel covers, fitted covers for children’s car seats, vehicle seat cushions, mechanics’ creepers, pet car seats and lumbar‑support cushions that attach to car seats, so a similar name used for those kinds of automotive or seating accessories would raise the closest record‑based concern. The record does not give the owner control over every possible use of the word “PURPLE.” The latest meaningful event is a non‑final Office action mailed on June 24 2026, which requires a response from the applicant; no abandonment, cancellation or enforcement activity appears in the history. I'd treat this as a meaningful concern if you plan a comparable product line in the same category.
Informational only - not legal advice.Mark Trademark
| Drawing type | 5 - AN ILLUSTRATION DRAWING WITH WORD(S)/LETTER(S)/NUMBER(S) IN STYLIZED FORM |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | A non-final Office action has been sent (issued) to the applicant. This is a letter from the examining attorney requiring additional information and/or making an initial refusal. The applicant must respond to this Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. |
Key dates
| Application filed | Jul 31, 2025 |
| Status date | Jun 24, 2026 |
Goods & services
Fitted automotive seat covers; Steering wheel covers; Fitted covers for children's car seats; Vehicle seat cushions; Mechanics' creepers; Car seats for pets; Lumbar supporting cushions that may be attached to car seats
Owner & representation
| Owner | Purple Innovation, LLC |
| Address | 4100 N. Chapel Ridge Road, Suite 200, Lehi, UTAH UNITED STATES 84048 |
| Entity | LIMITED LIABILITY COMPANY - organized in DELAWARE |
| Attorney of record | James A. Larson |
| Correspondent | James A. Larson |
| Attorney email | t********@*****.com |
| Correspondent email | 2 emails |
| Correspondent phone | 1********0 |
| Correspondent address | Draper, UTAH |