DROP IT. POP IT. GROW IT.

What this record means

The record shows that the mark “DROP IT. POP IT. GROW IT.” is currently pending under examination on the Principal Register, owned by Divi Official, Inc., a Delaware corporation. The applicant filed on March 4, 2026 and the latest status update was July 2, 2026, when a non‑final Office action was issued. The mark covers cosmetics and cleaning goods in class 003—hair care preparations, cosmetic preparations for the hair and scalp, non‑medicated hair serums, shampoos and conditioners, and non‑medicated preparations for skin, hair and scalp—as well as vitamins and vitamin supplements in class 005. A similar name would raise the closest concern in these specific hair‑care and vitamin product areas. The record does not give the mark control over every use of the wording. No enforcement actions appear in the supplied history. If you plan to use a similar name, be aware that the pending status and the specific goods listed could create a meaningful risk in those categories.