THE ELSWICK CYCLES LIMITED BARTON-ON-HUMBER FORTITER DEFENDIT TRIUMPHANS MADE IN ENGLAND

What this record means

The record shows that the mark “THE ELSWICK CYCLES LIMITED BARTON-ON-HUMBER FORTITER DEFENDIT TRIUMPHANS MADE IN ENGLAND” was registered on the Principal Register and is now dead because it was not renewed. The owner listed is ELSWICK-HOPPER CYCLE & MOTOR COMPANY, LTD., THE, a corporation organized in the United Kingdom. The goods covered are cycles, bicycles, and motorcycles, with the earliest use in 1928 and use in commerce noted in 1946. A similar name would raise the closest concern in the same category of cycles and related motor vehicles. The record does not give the owner control over every use of the words “cycles,” “made in England,” or “limited.” The last maintenance event was an expiration under Section 9 in 1995, and no enforcement actions such as oppositions or cancellations appear in the supplied history. For someone considering a similar name, the expired status means the mark no longer provides legal protection, but the historical registration still signals that the owner once claimed distinctiveness for that specific combination of words in the motor‑vehicle sector.