What this record means
The record shows that “KIR RECORDS KEEP IT REAL.” is an abandoned application, not a live registration, and the owner listed is Keep It Real Records, Inc., a Georgia corporation. The filing covered Class 009 “musical sound recordings and musical video recordings featuring music and entertainment,” so a later use of a similar name on any kind of audio or video music product would be the closest area of concern according to the USPTO data. The record does not give the owner control over every possible use of the words “KIR,” “Records,” or “Keep It Real” in unrelated fields. The prosecution history indicates the application moved through normal examination, received a Notice of Allowance on January 20 1998, but was abandoned on July 21 1998 because no Statement of Use was filed. No opposition, cancellation or court activity appears in the supplied history. I'd treat this as a meaningful concern if you plan a music‑related brand with a similar name.
Informational only - not legal advice.