KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is a cancelled Principal Register service mark owned by KEEP IT REAL RECORDS, INC., a Georgia corporation; the registration was cancelled on March 24 2007 because the owner failed to file a required Section 8 declaration. The mark was limited to class 041 entertainment services, specifically “entertainment services in the nature of musical sound recording and audiovisual recording production for others,” so a later user of the same wording in that same type of production work would face the closest record‑based concern. The record does not give the owner control over every use of the phrase in unrelated fields, and it never appeared on the Supplemental Register, so there is no supplemental‑register examination sequence to note. The latest meaningful event is the Section 8 cancellation in 2007, and the history contains no oppositions, cancellations by third parties, or other enforcement actions. I'd treat this as a meaningful concern if you plan a similar name in music or video production services.