BECAUSE I'M WORTH IT
Dead · Cancelled DEAD/REGISTRATION/Cancelled/Invalidated
What this record means
The record shows that the mark “BECAUSE I’M WORTH IT” was registered on the Principal Register on September 28, 1999 by L’OREAL, a French société anonyme, but was cancelled on July 8, 2006 because the registrant failed to file a Section 8 declaration. The goods listed are a wide range of cosmetics and cleaning products, including hair color, shampoos, conditioners, skin care items such as facial cleansers and moisturizers, and various makeup products. A similar name used in the same or closely related categories—especially cosmetics or personal care—would raise the closest record‑based concern. The cancellation does not mean the wording is free for all uses; it only removes the specific protection that existed for those goods. No opposition, court case, or other enforcement activity appears in the supplied history. The last meaningful event was the cancellation in 2006, and no further dates are provided. If you’re thinking of a comparable name in cosmetics or related personal care products, this history suggests a meaningful risk of confusion with the former L’OREAL mark.
Informational only - not legal advice.Mark Trademark
| Drawing type | 1 - TYPESET WORD(S) /LETTER(S) /NUMBER(S) |
| Filing basis | Use in Commerce (§1(a)). |
| Status | Registration cancelled because registrant did not file an acceptable declaration under Section 8. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. |
Key dates
| Application filed | May 22, 1998 |
| Published for opposition | Jul 06, 1999 |
| Registered (Principal) | Sep 28, 1999 |
| Status date | Jul 08, 2006 |
Goods & services
Hair color, hair shampoos, hair conditioners; skin care products, namely, facial cleanser, skin toner, eye cream, moisturizer, night cream, day cream, make-up remover, anti-wrinkle serum; and cosmetics, namely, mascara, eyebrow pencils, pressed powder compact, foundation, blush, eye shadow, concealer, eyeliner; nail care preparations, namely, nail hardener and strengthener, topcoat, cuticle removing preparations, base coat and nail enamel
Owner & representation
| Owner | L'OREAL |
| Address | 14, rue Royale, 75008 Paris FRANCE |
| Entity | SOCIETE ANONYME - organized in FRANCE |
| Attorney of record | RUSSELL H FALCONER |
| Correspondent | RUSSELL H FALCONER |
| Correspondent address | NEW YORK, NEW |