BRIM THE HOSPITAL MANAGEMENT ALTERNATIVE

What this record means

The record shows that the mark “BRIM THE HOSPITAL MANAGEMENT ALTERNATIVE” is no longer active; it was cancelled on February 13, 2010 because the registrant failed to file a Section 8 declaration. The owner was Brim Healthcare, Inc., a corporation organized in Oregon. The mark covered advertising, marketing and public relations services related to hospital management, specifically class 035. A similar name would raise the closest concern in that same class, where the mark’s scope is limited to promotional activities for hospital‑management services. The cancellation does not mean the wording is free for all uses; it only indicates that the owner no longer holds a registered right in that specific class. The prosecution history shows a normal sequence of publication, opposition, registration, and eventual cancellation, with no evidence of enforcement actions such as oppositions or court proceedings. For someone looking to use a similar name, the record suggests a meaningful risk of conflict in hospital‑management advertising, but the cancellation removes the formal registration barrier.