KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is no longer active – the Principal Register registration (No. 3618066) was cancelled on Dec 18 2015 because the registrant, Renaissance Foundation, did not file an acceptable Section 8 declaration, and the mark is now listed as dead. The registration covered only class 009 goods – DVDs, CD‑Roms and computer software that provide training, educational and motivational programs aimed at raising awareness for young people – so a similar name used on those types of media would be the closest area of concern. The record does not give the owner control over every possible use of the words “keep it real” in other product categories. No prosecution history is present, and the filing was a foreign registration under §44(e), not a Supplemental Register case. The supplied history contains no oppositions, cancellations beyond the Section 8 event, or other enforcement actions. I'd treat this as a moderate concern if you plan to use the phrase for comparable educational software or media.