KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is a live Principal Register service mark owned by the Renaissance Foundation, a charitable foundation based in the United Kingdom, and it has been renewed as of September 4 2019. The registration covers charitable services that support young people and raise awareness about community programs, education and academic mentoring (class 035) and educational services that include academic‑mentoring training, as well as television production of educational, news, documentary and youth‑awareness programs (class 041). A similar name would raise the closest concern if used for any of those charitable or educational activities, especially programs aimed at youth, because the record’s protection is focused on those described services. The record does not give the owner control over every possible use of the words “keep it real” in unrelated fields. The prosecution history shows a final refusal in October 2008 that was overcome, leading to registration on the Principal Register in August 2009, followed by routine renewal filings. The supplied history contains no oppositions, cancellations or other enforcement actions. I’d treat this as a meaningful concern if you plan to offer comparable charitable or educational services under a similar name.