VIVI

What this record means

The record shows that the mark “VIVI” is dead, having been abandoned because the applicant, Baumgarten’s, a corporation organized in Georgia, failed to respond to an Office action. The abandoned application covered cosmetics and cleaning goods such as compacts containing make‑up, cotton swabs, pre‑moistened cosmetic tissues, and manicure and pedicure implements, as well as paper tissues for cosmetic use and various brushes and floss. A similar name would raise the closest concern in the cosmetics, cleaning, and paper goods areas, especially where the goods are used for personal care or makeup removal. The record does not give the owner control over every use of the word “VIVI.” The prosecution history shows a non‑final action in December 2008 followed by abandonment in July 2009, with no evidence of enforcement activity. For someone considering a similar name, the abandoned status suggests a lower risk, but the specific cosmetics and cleaning goods listed remain the most relevant area of concern.