MAKE IT DO WHAT IT DO

What this record means

The record shows that the mark “MAKE IT DO WHAT IT DO” is dead, having been abandoned because the owner, Michelle Roberts, did not file a Statement of Use or Extension Request after the Notice of Allowance. The mark was filed on November 12, 2009 and was published for opposition on April 13, 2010, with a Notice of Allowance issued on June 8, 2010. The goods covered were athletic apparel—shirts, pants, jackets, footwear, hats, caps, headgear, short‑sleeved or long‑sleeved t‑shirts, tank tops, and athletic uniforms—and light beverages, including bottled drinking water, energy drinks, fruit drinks, soft drinks, and sports drinks. Because the mark is dead, it does not give the owner control over every use of the wording, but a similar name used for comparable athletic apparel or light beverages could raise the closest record‑based concern. The supplied history shows no enforcement activity. For someone considering a similar name, the abandoned status reduces the risk, but the specific goods listed remain a potential point of caution.