VIVID

What this record means

The record shows that the VIVID mark, owned by VIVID ENTERTAINMENT LLC, was registered on the Principal Register for goods listed in International Class 028—specifically snowboards, golf balls, dolls and love dolls—but the registration was cancelled on July 19 2013 because the owner failed to file a required Section 8 declaration, so the mark is now dead. The closest area of concern for anyone using a similar name would be products that fall within that same class and description; a name used for unrelated goods would be farther from the scope shown here, though the record does not give the owner control over every possible use of the word “VIVID.” The latest meaningful event in the file is the Section 8 cancellation, and no opposition, cancellation proceeding, or other enforcement action appears in the history. I'd treat this as a meaningful concern if you plan a brand in the sports‑or‑toy space, but the risk is lower for dissimilar product categories.