VIVID COUTURE INC. SEE IT, LOVE IT, WANT IT, BUY IT

What this record means

The record shows a cancelled Principal Register registration (Serial 87385244, Registration 5730705) for “VIVID COUTURE INC. SEE IT, LOVE IT, WANT IT, BUY IT,” owned by Vivid Couture Inc., a New York corporation; the cancellation was entered on Nov 07 2025 because the owner failed to file a proper Section 8 declaration. The mark covers on‑line wholesale and retail store services featuring clothing, dresses, pants, shirts, skirts, shorts, sweatsuits, jumpsuits, hats, jewelry, purses, shoes and hair accessories (Class 035). A similar name used for any online or physical retail of apparel or related accessories would raise the closest record‑based concern, while uses outside that scope are farther from the listed goods. The record does not give the owner control over every possible use of the words “Vivid Couture” or the tagline. No Supplemental Register filing appears, and the prosecution history shows a final refusal in July 2018 that was later overcome, leading to registration in April 2019 before the later cancellation. The supplied history contains no oppositions, cancellations by third parties, or other enforcement actions. I'd treat this as a meaningful concern for anyone planning a comparable brand in the apparel retail space.