What this record means
The record shows that KEEP‑IT‑REAL KIR, owned by Javier and Erica Silva as a sole proprietorship in New Mexico, is no longer active; the application was abandoned on September 9 2014 after the applicant failed to respond to a non‑final office action. The only goods listed are “Sports caps and hats” in International Class 025, so a similar name used on clothing—especially headwear—would be the closest area of concern, while uses on unrelated products would fall farther from the scope shown. Because the filing never resulted in a registration, the record does not give the owners control over every use of the words “keep‑it‑real” or “KIR.” The prosecution history shows a design‑search‑code notice, an examiner assignment, a non‑final action in February 2014, and then the abandonment notice in September 2014, but there is no indication of any opposition, cancellation proceeding, or other enforcement activity. I'd treat this as a modest concern if you plan to market sports caps or hats under a similar name, but the risk is limited to that narrow category.
Informational only - not legal advice.