KEEP-IT-REAL KIR

What this record means

The record shows a live, Principal Register registration (Reg. No. 6472621) owned by Batter Up Batting Cages LLC, a New Mexico limited‑liability company, and the mark “KEEP‑IT‑REAL KIR” was registered on August 31 2021 after filing on August 4 2020. The registration covers only Class 025 clothing – specifically shirts, caps and leggings – so the closest area of concern is anyone offering apparel that uses the same wording; uses in unrelated fields such as batting‑cage services or other products would fall farther from the scope shown here. The record does not give the owner control over every possible use of the words “keep‑it‑real” or “KIR.” The prosecution history shows a standard intent‑to‑use process, with a Statement of Use accepted in July 2021 and the mark entering the Principal Register in August 2021; there is no supplemental‑register step. The latest meaningful event is the registration date of August 31 2021, and the supplied history contains no opposition, cancellation or other enforcement activity. I'd treat this as a meaningful concern for clothing lines that might use the same phrase.