KEEP IT REAL!

What this record means

The record shows that “KEEP IT REAL!” is a cancelled registration – the Principal Register entry (Reg. 4563453) was cancelled on Feb 12 2021 because the owner, Intelligent Fitness, Inc., did not file a required Section 8 declaration, and the history contains no opposition or other enforcement activity. The mark was limited to class 041 services describing one‑to‑one personal fitness training, group fitness instruction, drug‑free bodybuilding coaching and related lifestyle‑behavior management, all first used in commerce on Sep 1 2006. A similar name used for fitness‑related training or coaching would be the closest record‑based concern, while uses in unrelated fields would fall farther from the scope shown here. Because the registration is cancelled, the record does not give the owner control over every use of the phrase. The latest meaningful event is the Section 8 cancellation; no further dates are listed. I'd treat this as a moderate concern if you plan a fitness‑service brand with a comparable name.