KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned Principal Register application owned by Alex and Ani, LLC; the last meaningful event was the abandonment notice on September 9 2019 after the applicant failed to file a required Statement of Use. The filing covered only Class 014 jewelry, so the closest area of concern would be any use of the phrase on jewelry or related accessories; uses in unrelated categories fall farther from the scope shown in the record. Because the application never issued a registration, the record does not give the owner control over every possible use of the words “keep it real.” The prosecution history reflects a series of extensions of time to file the Statement of Use, followed by a final abandonment when no statement was submitted. No oppositions, cancellations or court actions appear in the supplied history. I'd treat this as a modest concern if you plan to brand jewelry with the same phrase, but the risk is limited to that specific goods class.