What this record means
The record shows that VIVI is a cancelled Principal Register mark owned by MED COUTURE, INC.; the registration was cancelled on May 13 2022 because the owner did not file a required Section 8 declaration, and the mark is now dead. The registration covered only “Medical wearing apparel, namely, scrub tops and scrub pants” in International Class 010, so a similar name used for medical uniforms or related apparel would raise the closest record‑based concern, while uses in unrelated fields such as food, technology or services fall farther from the scope shown. The record does not give the owner control over every possible use of the word VIVI. No Supplemental Register filing appears, and the prosecution history simply tracks the normal filing, allowance, registration and the later Section 8 cancellation. The supplied history contains no oppositions, cancellations by third parties or other enforcement actions. I'd treat this as a meaningful concern if you plan to brand medical clothing with the same name, but the risk is limited to that specific product category.
Informational only - not legal advice.