OBSESSED

What this record means

The record shows that the mark “OBSESSED” is dead; it was abandoned because the applicant, Make‑Up Art Cosmetics Inc., failed to respond to an Office action. The mark was a service mark on the Principal Register, filed on May 6 2015 with an intent‑to‑use basis, and it covered the administration of a customer‑loyalty program providing benefits and services related to cosmetics and beauty. A similar name would raise the closest concern in the cosmetics and beauty services area, especially where loyalty programs or related benefits are offered. This record does not give the owner control over every use of the word “OBSESSED.” The prosecution history shows a non‑final action in August 2015 followed by abandonment in March 2016, with no later maintenance or enforcement events recorded. Since the supplied history shows no enforcement activity, the owner has not actively protected the mark. For someone considering a similar name, the abandoned status reduces the risk, but the specific cosmetics‑related services remain a potential area of concern.