KEEP IT REAL
Dead · Refused DEAD/APPLICATION/Refused/Dismissed or Invalidated
What this record means
The record shows that “KEEP IT REAL” is not a live mark – it was abandoned on Dec 4 2017 after the applicant failed to respond to an Office action, and the USPTO lists Stephen Leonard Terry as the individual owner; the filing was made on Dec 2 2016 under a foreign‑registration basis. The only goods listed are in International Class 3 and cover a wide range of cosmetics and cleaning products, including laundry bleach, detergents, skin‑care and hair‑care preparations, toothpaste and related personal‑cleansing items; a similar name used for any of those types of products would create the closest record‑based concern. The record does not give the owner control over every possible use of the words “keep it real,” especially outside the listed cosmetics and cleaning arena. No Supplemental Register filing appears, and the prosecution history simply reflects the non‑final Office action and the subsequent abandonment notice. The supplied history contains no oppositions, cancellations or other enforcement activity. I'd treat this as a meaningful concern if you plan a brand in the same cosmetics or cleaning space, but the risk drops sharply for unrelated goods or services.
Informational only - not legal advice.Mark Trademark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Foreign Registration (§44(e)). |
| Status | Abandoned because the applicant failed to respond or filed a late response to an Office action. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. |
Key dates
| Application filed | Dec 02, 2016 |
| Status date | Dec 04, 2017 |
Goods & services
Bleaching preparations and other substances for laundry use, namely, laundry bleach, laundry detergent, laundry fabric conditioner, and laundry pre-soak; cleaning, polishing, scouring and abrasive preparations; non-medicated toilet preparations, namely, non-medicated skin care preparations; non-medicated preparations and substances for the conditioning, care and appearance of the skin, hands, body, face, eyes, hair, scalp, teeth and nails, namely, skin care preparations, hand cleaning preparations, cosmetic preparations for the body and face, eye cream, hair care preparations, scalp treatment cream, tooth paste, and nail care preparations; bath soaps, personal cleansing preparations, namely, non-medicated skin cleansers and facial cleansers, shower gels, bath gels and non-medicated bath preparations; skin cleansers; skin moisturizers; skin toners; facial scrubs; body scrubs; exfoliating body scrubs and creams; body creams and lotions; lip balm; perfumery, eau de parfum, colognes and toilet waters; deodorant preparations for personal use, anti-perspirants; cosmetics, colour cosmetics, eye cosmetics, nail cosmetics, lip cosmetics; make up removers; cosmetic impregnated tissues; shampoos, hair conditioners, hair lotions; dentifrices; sun tanning preparations, sun-screening preparations; shaving preparations, after shave and pre shave lotions and oils; depilatory preparations; essential oils, oils for toilet purposes, namely, body oils; pomanders; potpourris, fragranced sachets for drawers; room fragrance, room perfume sprays, room scenting sprays, room perfume diffusers, namely, reeds and scented oils sold as a unit for use in room scent diffusers; incense; aromatic plant extracts sold as components of cosmetics
Owner & representation
| Owner | Terry, Stephen Leonard |
| Address | Malmskillnadsgatan 60, Stockholm SWEDEN 11138 |
| Entity | INDIVIDUAL |
| Attorney of record | |
| Correspondent | TERRY, STEPHEN LEONARD |
| Correspondent email | s********@*****.net |
| Correspondent phone | 4********5 |
| Correspondent address | MALMSKILLNADSGATAN 60, STOCKHOLM |