PRETEND IT'S MAKEUP

What this record means

The record shows that “PRETEND IT’S MAKEUP” is a live, registered mark on the Principal Register, owned by DEBCO LLC, a Delaware limited liability company. The mark protects children’s toys and playthings, specifically children’s dress‑up accessories and play kits that include toy makeup made of foam and fabric designed to resemble real makeup. A similar name used for products or services that fall within this same category—such as children’s costume or makeup play sets—would raise the closest record‑based concern. The record does not give the owner control over every use of the phrase; it is limited to the goods listed. The prosecution history shows the mark was accepted and registered on April 10, 2018, with the latest status update on August 13, 2024. No opposition, cancellation, or enforcement actions appear in the supplied history. For someone considering a similar name, the existing registration presents a meaningful risk if the new use is in the same or a closely related field.