KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned Principal Register service mark owned by Richard A. Zoumalan MD., Inc.; the abandonment was recorded on April 26 2021 after no Statement of Use was filed following the Notice of Allowance. The only listed goods and services are in International Class 044 – cosmetic surgery services, including rhinoplasty, minimally invasive face‑lifts under local anesthesia and other plastic surgery procedures. A similar name used for medical or beauty‑related services would create the closest record‑based concern, while uses in unrelated fields fall farther from the scope shown here. The record does not give the owner control over every possible use of the words “keep it real.” No Supplemental Register filing appears, and the prosecution history simply reflects extensions of time to file a Statement of Use before the final abandonment. The supplied history contains no opposition, cancellation or court actions, so no enforcement signal is visible. I'd treat this as a meaningful concern if you plan a mark in the same medical‑beauty space.