FILLED TO THE BRIM
Live · Registered LIVE/REGISTRATION/Issued and Active
What this record means
The record shows that “FILLED TO THE BRIM” is a live, registered service mark owned by Hy‑Vee, Inc., a corporation organized in Iowa. The mark is on the Principal Register and covers entertainment and educational services, specifically a continuing program accessible by computer networks that follows the adventures in the lives of pet parents and their pets. A similar name used for a comparable online pet‑parenting program would raise the closest record‑based concern. The record does not give Hy‑Vee control over every use of the wording; it applies only to the specified services. The prosecution history shows a standard sequence of examination, with no descriptiveness refusal or Supplemental Register movement. The most recent event is a 6‑year maintenance reminder sent on July 28 2025. No oppositions, cancellations, or other enforcement actions appear in the supplied history. For someone considering a similar name, the record suggests a meaningful risk of conflict if the new use falls within the same online pet‑parenting entertainment or education niche.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Use in Commerce (§1(a)). |
| Status | Registered. The registration date is used to determine when post-registration maintenance documents are due. |
Key dates
| Application filed | Nov 20, 2019 |
| Published for opposition | Mar 24, 2020 |
| Notice of Allowance | May 19, 2020 |
| Registered (Principal) | Jul 28, 2020 |
| Status date | Jul 28, 2020 |
Goods & services
Entertainment and educational services, namely, a continuing program accessible by computer networks featuring the adventures in the lives of pet parents and their pets
Owner & representation
| Owner | Hy-Vee, Inc. |
| Address | 5820 Westown Parkway, West Des Moines, IOWA UNITED STATES 50266 |
| Entity | CORPORATION - organized in IOWA |
| Attorney of record | Joshua J. Conley |
| Correspondent | Joshua J. Conley |
| Attorney email | j********@*****.com |
| Correspondent email | 3 emails |
| Correspondent phone | 5********0 |
| Correspondent address | West Des Moines, IOWA |