KEEP IT REAL
Dead · Refused DEAD/APPLICATION/Refused/Dismissed or Invalidated
What this record means
The record shows that the “KEEP IT REAL” application filed by O’NEILL BEVERAGES CO. LLC is now dead; it was abandoned on November 3 2025 because the required Statement of Use was never filed after the Notice of Allowance was issued. The only goods listed are “Wine” in International Class 033, so a similar name used for alcoholic beverages would be the closest area of concern, while uses in unrelated categories fall farther from the scope shown here. Because the mark never entered the Principal Register, the record does not give the owner control over every possible use of the words “keep it real.” The latest meaningful event is the abandonment notice on November 3 2025, and the supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a moderate concern if you plan a wine‑related brand with a similar phrase.
Informational only - not legal advice.Mark Trademark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | Abandoned because no Statement of Use or Extension Request timely filed after Notice of Allowance was issued. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. |
Key dates
| Application filed | Mar 11, 2022 |
| Published for opposition | Feb 04, 2025 |
| Notice of Allowance | Apr 01, 2025 |
| Status date | Nov 03, 2025 |
Goods & services
Wine
Owner & representation
| Owner | O'NEILL BEVERAGES CO. LLC |
| Address | 8418 SOUTH LAC JAC AVENUE, PARLIER, CALIFORNIA UNITED STATES 93648 |
| Entity | LIMITED LIABILITY COMPANY - organized in DELAWARE |
| Attorney of record | J. Michael Hurst |
| Correspondent | J. Michael Hurst |
| Attorney email | m********@*****.com |
| Correspondent email | m********@*****.com |
| Correspondent phone | 5********1 |
| Correspondent address | Cincinnati, OHIO |