IT'S NOT HARD SOFT CLOTH

What this record means

The record shows that “IT'S NOT HARD SOFT CLOTH” is a live, registered mark on the Principal Register owned by CUR8 BRANDS LLC, a California limited liability company. The mark protects clothing goods, specifically men’s and women’s apparel such as pants, shirts, sweaters, hoodies, shorts, pajamas, swimwear, and cover‑ups, first used in commerce on December 15 2021. A similar name would raise the closest concern in the apparel sector, especially for items listed in the goods description. The record does not grant control over every use of the wording; it is limited to the specified goods. The prosecution history shows a standard examination sequence with no descriptiveness refusal, and the latest event is the registration confirmation on August 13 2024. No opposition, cancellation, or enforcement activity appears in the supplied history. For someone considering a similar name, the presence of a live, principal‑register mark in the same apparel classes suggests a meaningful risk of infringement.