BLU KEEP IT REAL
Pending · Under Examination LIVE/APPLICATION/Under Examination
What this record means
The record shows a live, pending application for the service mark BLU KEEP IT REAL, filed by Breakthrough Strategies, Inc., a Wisconsin corporation, and it is being examined for registration on the Principal Register. The goods and services listed are limited to class 041 education and entertainment, specifically professional‑development courses, business coaching, leadership training, mentorship programs and related online instructional materials. A similar name used in the same educational or business‑training context would raise the closest record‑based concern, while uses outside that field are farther from the scope shown. The record does not give the owner control over every possible use of the words “BLU KEEP IT REAL.” The most recent meaningful event is the granting of a second extension to file a Statement of Use on July 2 2026; no opposition or cancellation activity appears in the history. I'd treat this as a notable concern if you plan a comparable mark in the same training or coaching space.
Informational only - not legal advice.Mark Service Mark
| Drawing type | 3 - AN ILLUSTRATION DRAWING WHICH INCLUDES WORD(S)/ LETTER(S) /NUMBER(S) |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | A second request for extension of time to file a Statement of Use has been granted. |
Key dates
| Application filed | Feb 21, 2024 |
| Published for opposition | May 13, 2025 |
| Notice of Allowance | Jul 08, 2025 |
| Status date | Jul 02, 2026 |
Goods & services
Educational courses in the field of professional development, business coaching, leadership development and business leadership operational systems; Educational services, namely, conducting courses in the field of professional development, business coaching, leadership development and business leadership operational systems; business training in the fields of professional development, leadership and business coaching and mentorship programs; educational services, namely, classes in the fields of processional development, business coaching and leadership development and distribution of educational materials in connection therewith; Providing on-line courses of instruction in the field of professional development, business coaching, leadership development and business leadership operational systems via a website
Owner & representation
| Owner | Breakthrough Strategies, Inc. |
| Address | W160 S6550 Commerce Dr., Suite 210, Muskego, WISCONSIN UNITED STATES 53150 |
| Entity | CORPORATION - organized in WISCONSIN |
| Attorney of record | Daniel E. Kattman |
| Correspondent | Daniel E. Kattman |
| Attorney email | t********@*****.com |
| Correspondent email | t********@*****.com |
| Correspondent phone | 4********5 |
| Correspondent address | Milwaukee, WISCONSIN |