What this record means
The record shows a live pending application for the mark “KEEP IT REAL SOCIAL” owned by Keep it Real Social LLC, a Michigan limited‑liability company, and it is being examined on the Principal Register. The filing covers scientific and technology services in International Class 042, specifically graphic‑design work, creation, design, development and maintenance of third‑party websites, a secure web‑based service that lets users encrypt and deliver private content, technology consulting for social‑media, and website development for others, with a first use date of January 1 2022. Because the claim is limited to those tech‑focused services, a similar name used in unrelated fields—say, clothing or food—would be farther from the scope shown here, though the record does not give the owner control over every possible use of the words. The latest meaningful event is the “New application awaiting examination” status dated November 21 2022, and no oppositions, cancellations or other enforcement actions appear in the history. I'd treat this as a meaningful concern if you plan a comparable tech‑oriented brand, since the record already blocks that exact phrasing in the same service area.
Informational only - not legal advice.Goods & services
Cl. 042Scientific & Technology Services
ACTIVE Graphic design; Graphic design services; Creation, design, development and maintenance of web sites for third parties; Planning, design, development and maintenance of online websites for third parties; Providing a secure, web-based service featuring technology that enables individuals to remotely create and manage their own accounts so that whatever private content they upload now can be encrypted, then delivered to their intended recipients, at the time and in the manner requested; Providing technology consulting in the field of social media; Website development for others
First use: Jan 01, 2022
Use in commerce: Jan 01, 2022
