What this record means
The record shows the application for “KEEP IT SAFE…KEEP IT REAL…LOVE SMART” is dead – it was abandoned on March 2 2001 because the owner never filed a required Statement of Use after the Notice of Allowance, and no extension was timely requested. Black Entertainment Television, Inc., a District of Columbia corporation, was the applicant and the mark was slated for the Principal Register. The only goods listed are “entertainment services in the nature of an ongoing television variety program” under class 041, so a similar phrase used for a TV show or related entertainment would be the closest area of concern. The record does not give the owner control over every possible use of those words in other industries. The prosecution history shows the usual steps of filing, a non‑final action, an amendment, a notice of allowance, an extension request, and finally abandonment; it never reached the Supplemental Register. The latest meaningful event is the abandonment entry, and the supplied history shows no oppositions, cancellations or court actions. I'd treat this as a moderate concern if you plan a TV‑type entertainment brand with a comparable name.
Informational only - not legal advice.