KEEP IT REAL
Dead · Refused DEAD/APPLICATION/Refused/Dismissed or Invalidated
What this record means
The record shows that “KEEP IT REAL” is an abandoned Principal Register application owned by AEON FORTUNE, a Colorado limited‑liability company, and the abandonment was entered on Jan 8 2024 because no Statement of Use was filed after the Notice of Allowance. The filing covered Class 003 cosmetics and makeup products—including foundations, lip glosses, powders and related beauty‑care items—and Class 035 online retail and wholesale services that sell subscription boxes and other cosmetics, skincare, wellness and nutrition products. A similar name would raise the closest concern for any business offering comparable beauty or online retail services, while uses in unrelated fields would be farther from the scope shown here. The record does not give the owner control over every possible use of the words “keep it real.” No Supplemental Register filing appears, and the prosecution history reflects multiple extensions of time to file a Statement of Use before the final abandonment. The supplied history contains no oppositions, cancellations or other enforcement actions. I'd treat this as a meaningful concern if you plan a cosmetics or online‑store brand with a similar name.
Informational only - not legal advice.Mark Trademark, Service Mark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | Abandoned because no Statement of Use or Extension Request timely filed after Notice of Allowance was issued. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. |
Key dates
| Application filed | Apr 03, 2020 |
| Published for opposition | Oct 13, 2020 |
| Notice of Allowance | Dec 08, 2020 |
| Status date | Jan 08, 2024 |
Goods & services
Cosmetics; Cosmetics and make-up; Make-up; Make-up for the face and body; Make-up foundations; Make-up pencils; Make-up powder; Compacts containing make-up; Eyebrow cosmetics; Eyes make-up; Facial make-up; Foundation make-up; Lip stains; Lip glosses; Lip cream; Natural mineral make-up; Powder for make-up; Body and beauty care cosmetics; Colognes, perfumes and cosmetics; Contour make-up sticks; Eye make-up; Solid powder for cosmetic compacts; Beauty care cosmetics; Nutritional oils for cosmetic purposes; Cosmetics sold as an integral component of non-medicated skincare preparations
On-line retail store services featuring subscription boxes containing cosmetics, makeup, skincare, wellness products and nutrition products; On-line wholesale store services featuring cosmetics, makeup, skincare wellness products and nutrition products; On-line wholesale and retail store services featuring cosmetics, makeup, skincare, wellness products and nutrition products
Owner & representation
| Owner | AEON FORTUNE |
| Address | 9457 S UNIVERSITY BLVD SUITE #512, HIGHLANDS RANCH, COLORADO UNITED STATES 80126 |
| Entity | LIMITED LIABILITY COMPANY - organized in COLORADO |
| Attorney of record | |
| Correspondent | Aeon Fortune |
| Correspondent email | 2 emails |
| Correspondent address | Highlands Ranch, COLORADO |