KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is a cancelled Principal Register registration (status dead) owned by James C. Hash Jr., and it was cancelled on June 20 2008 because the required Section 8 declaration was not filed. The registration covered clothing – specifically T‑shirts, shirts, sweat shirts, sweaters, jeans, hats, pants, shorts, jackets, sweat suits, coats, footwear and headwear – so a similar mark used on apparel would be the closest area of concern, while uses on unrelated goods would fall farther from the scope shown here. The record does not give the owner control over every possible use of the phrase “keep it real.” No Supplemental Register filing appears, and the prosecution history simply moves from allowance to registration and then to cancellation for the missed maintenance filing. The supplied history contains no oppositions, cancellations by third parties, or other enforcement actions. I'd treat this as a meaningful concern for clothing‑related branding, but it does not automatically block other categories.