KEEP IT REAL
Pending · Under Examination LIVE/APPLICATION/Under Examination
What this record means
The record shows a live, pending application for the mark “KEEP IT REAL” owned by SLICE REAL, LLC, a Delaware limited‑liability company, and it is being examined on the Principal Register. The only listed goods are non‑alcoholic beverages containing fruit juices, non‑alcoholic fruit‑juice beverages, and soft drinks in International Class 032, so a similar name used for those kinds of drinks would raise the closest record‑based concern. The filing does not give the owner control over every use of the words “keep it real” in other product categories or services. The prosecution history notes a final refusal mailed on July 29 2026, which is the most recent status event, and there are no oppositions, cancellations or other enforcement actions recorded. I'd treat this as a meaningful concern if you plan a comparable name for fruit‑based drinks, but the risk is far lower for unrelated goods.
Informational only - not legal advice.Mark Trademark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | A final Office action refusing registration has been sent (issued) because the applicant neither satisfied nor overcame all requirements and/or refusals previously raised. The applicant may respond by filing (1) a request for reconsideration; and/or (2) an appeal to the Trademark Trial and Appeal Board. To view all documents in this file, click on the Trademark Document Retrieval link at the top of this page. |
Key dates
| Application filed | Feb 10, 2025 |
| Status date | Jul 29, 2026 |
Goods & services
Non-alcoholic beverages containing fruit juices; Non-alcoholic fruit juice beverages; Soft drinks
Owner & representation
| Owner | SLICE REAL, LLC |
| Address | 3831 OCEAN RANCH BOULEVARD, OCEANSIDE, CALIFORNIA UNITED STATES 92056 |
| Entity | LIMITED LIABILITY COMPANY - organized in DELAWARE |
| Attorney of record | Katherine M. Hoffman |
| Correspondent | Katherine M. Hoffman |
| Attorney email | k********@*****.com |
| Correspondent email | 2 emails |
| Correspondent phone | 1********6 |
| Correspondent address | San Diego, CALIFORNIA |