KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” was registered on the Principal Register to Kimberly Kearney as a service mark for entertainment services in the nature of a television talk show about political, economic and social issues (class 041), but the registration was cancelled on June 13 2008 because the owner did not file an acceptable Section 8 declaration, so the mark is now dead. The goods‑and‑services description is narrowly focused on a TV talk‑show format, so a similar name used for that type of program would create the closest record‑based concern, while uses in unrelated fields would be farther from the scope shown here. The record does not give the owner control over every possible use of the phrase “KEEP IT REAL.” The prosecution history shows the mark moved through normal examination, was approved for publication, and ultimately registered before the later cancellation; no enforcement actions such as oppositions or cancellations by third parties appear in the file. I'd treat this as a meaningful concern if you plan a TV‑talk‑show style brand with the same wording.