KEEP IT REAL, KEEP IT STEEL

What this record means

The record shows that “KEEP IT REAL, KEEP IT STEEL” is a cancelled registration; the Principal Register entry (Reg. No. 4076873) was cancelled on August 3 2018 because the owner, Steelhead Entertainment Group, LLC, did not file an acceptable Section 8 declaration, and the status is listed as “dead.” The registration covered only one class – 035 Advertising & Business – specifically “entertainment marketing services, namely, marketing, promotion and advertising for recording and performing artists.” A similar name used in the same kind of entertainment‑artist marketing would be the closest area of concern, while uses outside that niche fall outside the scope shown in the record. The history contains no oppositions, cancellations by third parties, or other enforcement actions, so the supplied file shows no visible enforcement activity. The latest meaningful event is the Section 8 cancellation in 2018. I'd treat this as a meaningful concern if you plan a comparable mark in entertainment‑artist marketing, but the record does not control every possible use of the wording.