What this record means
The record shows that “KEEP IT REAL” is an abandoned application (status “dead”) filed by DIAGEO LOYAL SPIRITS CORPORATION, a Rhode Island corporation, and it never entered registration; the last meaningful event was the abandonment notice on April 10 2023 after the applicant failed to file a required Statement of Use following the Notice of Allowance dated September 7 2021. The only goods listed are ready‑to‑drink cocktails—including distilled spirits mixed with fruit juice, natural flavoring, sparkling water, or combinations thereof—recorded in International Class 033, so a similar phrase used for those types of beverages would raise the closest record‑based concern. The record does not give DIAGEO control over every use of the words “keep it real” in other product categories or contexts. No enforcement actions, oppositions, or cancellations appear in the history. I'd treat this as a meaningful concern if you plan to brand a ready‑to‑drink cocktail with a similar name, because the abandoned filing still signals the owner’s interest in that wording for those specific drinks.
Informational only - not legal advice.Goods & services
Ready to drink cocktails, namely, distilled spirits with fruit juice, distilled spirits with natural flavoring, distilled spirits with sparkling water, distilled spirits with fruit juice and sparkling water, and distilled spirits with natural flavoring and sparkling water
