KEEP IT REAL
Pending · Under Examination LIVE/APPLICATION/Under Examination
What this record means
The record shows a live, pending application for the mark “KEEP IT REAL” owned by The dtx Company, a Delaware corporation, and it is being prosecuted on the Principal Register. The goods and services listed are limited to Class 009 electronic two‑dimensional data codes—including QR and NFC codes—and Class 042 a website and SaaS platform that let users create, manage, organize, track and use those codes to connect to digital content, product information, social media, email, text messages and third‑party advertising. A similar name would raise the closest concern if used for any technology or service that deals with QR/NFC codes or related online platforms, because those are the exact areas the record covers. The record does not give the owner control over every possible use of the words “keep it real.” The prosecution history shows the application was approved for a fourth Statement‑of‑Use extension on June 17 2026, the most recent status event, and no oppositions, cancellations or court actions appear in the supplied history. I'd treat this as a meaningful concern for anyone planning a tech‑focused brand that handles QR or NFC code services.
Informational only - not legal advice.Mark Trademark, Service Mark
| Drawing type | 4 - STANDARD CHARACTER MARK |
| Filing basis | Intent-to-Use (§1(b)). |
| Status | A fourth request for extension of time to file a Statement of Use has been granted. |
Key dates
| Application filed | Jun 29, 2023 |
| Published for opposition | Apr 23, 2024 |
| Notice of Allowance | Jun 18, 2024 |
| Status date | Jun 17, 2026 |
Goods & services
Recorded electronic two dimensional data codes; recorded computer-generated two dimensional data codes; quick response codes, namely, two dimensional data codes using near field communication (NFC) technology and wireless technology
Providing a website featuring technology that enables users to create, manage, organize, use and track two dimensional data codes and use two dimensional data codes and near field communication (NFC) technology to connect users to digital content, information about products and services from third parties, social media accounts, email, text messages, and advertising for products and services from third parties; software as a service (SaaS) services featuring software that enables users to create, manage, organize, use and track two dimensional data codes and use two dimensional data codes and near field communication (NFC) technology to connect users to digital content, information about products and services from third parties, social media accounts, email, text messages, and advertising for products and services from third parties; two dimensional data codes and near field communication (NFC) technology services, namely, research and development of technology in the field of two dimensional data codes and near field communication (NFC) technology; two dimensional data codes support services, namely, troubleshooting of computer software problems involving two dimensional data codes and near field communication (NFC) technology as technical support services
Owner & representation
| Owner | the dtx company |
| Address | 233 Spring Street, West 4th Floor, New York, NEW YORK UNITED STATES 10013 |
| Entity | CORPORATION - organized in DELAWARE |
| Attorney of record | Deborah J Peckham |
| Correspondent | Deborah J Peckham |
| Attorney email | t********@*****.com |
| Correspondent email | 3 emails |
| Correspondent phone | 6********0 |
| Correspondent address | BOSTON, MASSACHUSETTS |