KEEP IT REAL REAL ENTERTAINMENT

What this record means

The record shows that “KEEP IT REAL REAL ENTERTAINMENT” is an abandoned service mark; the USPTO listed it as dead after the applicant failed to respond to an Office action, with the abandonment dated July 7 1997 and the owner recorded as Kahlil A. Smith, an individual. The filing covered Class 041 services described as “record / production company, namely, producing, managing, and representing artist in the music industry,” so a later use of a similar name in music‑industry production or artist representation would be the closest area of concern. The record does not give the owner control over every possible use of the words “keep it real” in unrelated fields. Because the mark was never placed on the Supplemental Register, there is no supplemental‑register sequence to note. The latest meaningful event is the abandonment entry on July 7 1997, and no further maintenance or renewal dates appear. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan a similar name in music‑related services, but the risk is limited to that specific industry description.