KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned service mark; the application was filed by KEEP IT REAL RECORDS, INC, a Georgia corporation, but it was abandoned on May 31 2000 because no Statement of Use was filed after the Notice of Allowance. The only goods‑and‑services listed are “providing a database of information related to musical groups and solo recording artists by means of a global computer information network” in International Class 041, so a similar name used for that kind of online music‑information service would be the closest area of concern. The record does not give the owner control over every possible use of the words “keep it real.” The prosecution history shows the application moved from approval for publication to a Notice of Allowance and then to abandonment when the required use statement was never submitted. The latest meaningful event is the abandonment entry on July 25 2000, and no opposition or cancellation actions appear in the file. I'd treat this as a moderate concern if you plan a comparable online music‑database service, but the risk is far lower for unrelated goods or services.