What this record means
The record shows that “KEEP IT REAL LIVE” is an abandoned service‑mark application; the owner listed is James C. Hash Jr., filed on May 24 2002 and abandoned on July 10 2003 after the applicant failed to respond to a non‑final Office action. The only goods‑and‑services entry is a radio talk‑show broadcast covering political, social, economic, racial, religious and related dialogue, filed in International Class 038 (Communication Services). A similar name used for a talk‑show or other broadcast content would be the closest area of concern, because the record’s protection is limited to that description; it does not extend to unrelated products or services. The prosecution history shows the application was assigned to an examiner, a non‑final action was mailed, and then the abandonment occurred—no supplemental‑register filing appears. The latest meaningful event is the abandonment notice on July 10 2003, and the supplied history shows no opposition, cancellation or court activity. I'd treat this as a meaningful concern if you plan a similarly titled broadcast, since the abandoned filing still signals that the USPTO examined the mark for that specific use.
Informational only - not legal advice.