KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned application, filed by Select Jewelry, Inc., a New York corporation, and it is not a live registration; the USPTO marked it dead on Oct 28 2024 after the applicant failed to respond to a non‑final Office action. The only goods listed are “Jewelry” in International Class 014, so the closest area of concern would be any other jewelry brand that uses the same phrase. The record does not give Select Jewelry control over every use of the words “keep it real” in other product categories or services. Because the application was on the Principal Register and never moved to the Supplemental Register, there is no supplemental‑register sequence to note. The latest meaningful event is the abandonment notice and subsequent abandonment entry on Oct 28 2024, and no further dates are provided. The prosecution history shows no oppositions, cancellations or court actions, so the supplied history shows no visible enforcement activity. I'd treat this as a moderate concern if you plan a jewelry line with the same wording, but the risk is far lower for unrelated goods.