KEEP IT REAL

What this record means

The record shows that “KEEP IT REAL” is an abandoned application (status “dead” as of Jan 6 2026) filed by AEON FORTUNE, a Colorado limited‑liability company, and it never reached registration. The goods and services listed are cosmetics and makeup (including natural, organic and children’s colour cosmetics), tea, and online retail and wholesale services for cosmetics, makeup, skincare and nutrition items, all in classes 003, 030 and 035. A similar name used for any of those beauty‑related products or for tea would be the closest area of concern, because the record’s scope is limited to those categories; it does not give AEON FORTUNE control over unrelated goods or services. The prosecution history shows a series of office actions, a final refusal, an attempt to amend the use description, a petition to revive that was granted, and finally an abandonment notice for failure to respond, which is the latest meaningful event. No oppositions, cancellations or court actions appear, so the supplied history shows no enforcement activity. I'd treat this as a moderate concern if you plan a cosmetics or tea brand with the same wording.