What this record means
The record shows that “KEEP IT REAL” is a live Principal Register registration (Reg. No. 5070123) owned by Hampshire Pizza Inc., a corporation organized in Illinois, and it was renewed as of the status date of Jan 31 2026. The registration covers staple foods, specifically lasagna, pizza crust, pizza dough, pizza sauce, pizzas, spaghetti, spaghetti and meatballs, and spaghetti sauce, all listed in International Class 030. A later‑use business that offers similar food items under the same wording would run into the closest record‑based concern, while uses in unrelated categories would be farther from the scope shown here. The record does not give the owner control over every possible use of the phrase. No prosecution history is present, so there was no supplemental‑register amendment. The latest meaningful event is the renewal reflected in the Jan 31 2026 status date, and the supplied history shows no oppositions, cancellations or other enforcement activity. I'd treat this as a meaningful concern if you plan to use “KEEP IT REAL” for food products similar to those listed.
Informational only - not legal advice.